Content & Phases

Determining on the position of your medical product is a qualified analysis that shows exactly where your product currently stands in the market or which points still need to be worked out.

e.g.

Do I have the right pioneers, do I have meaningful studies and is the indication effective?

Does the product have sufficient acceptance, is reimbursement regulated, in which sector do I find my potential, outpatient, inpatient, private or specialist?

How is sales is structured, in which sector can I use it? Have appropriate marketing materials been prepared and?

Story

Studies

Pioneers

Indication

Acceptance

Societies

Potential

Stakeholders

Data analyzes are an important tool to support your story with data based on facts.

Various data, med. Studies and cost studies are combined to clear Cost Models.

These cost models not only help users, they also convince controllers and buyers. 

The cost models allow sales to find and convince new contacts. In the medium term, as part of market access, it will be possible to collect data for an application for additional remuneration; The InEK can check the data via its calculation houses.

Cost models allow your Sales-team to sell the product in a new way on health-economic background.  

§21 Data set from the hospital

ICD & OPS overviews

DRG numbers for hospital billing

InEK cost data

AOP outpatient surgery in the hospital (§115)

EBM outpatient billing contract doctor

GOÄ numbers for private billing (PKV)

Cross-sector Hybrid DRGs

The market access strategy comes after the location analysis and fills in the open points. If important strategy points or stakeholders are missing, progress is often not possible.

The market access strategy the path and the timeline. Many of the projects can be implemented in the short term, but there are also projects that are medium and long-term and require time.

Particularly in the case of cost studies for additional compensation (ZE), 1-3 years (depending on the number of cases) may be necessary to generate the data.

To bridge the time, you can, for example, use individual applications or try to establish other strategies.

Competition

If you do not want to use a location analysis, a market access strategy or data & facts, but would like to learn these skills by you yourself, we also offer you our knowledge in training courses and/or trainings on the Job. If you are interested, move to

We offer  SIX modules:

1. Health systems in the EU
   
2. Basics of health economics
3. Institutions
4. Market Access
5. Special
6. Sales

Our trainers are long-time experts in each field and are always looking forward to working with our customers.

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